| |
Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press.
Marketing in Singapore
Strizzi, N. & Kindra, G. (1998). Emerging Issues Related to Marketing and Business Activity in Asia Pacific. International Marketing Review, 1998; 24-44.
Internationalization Challenges and Strategies in China
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
|
|