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"Big-Box" Retailing
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Marketing Strategy of Wal-Mart Retail Chain
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Internationalization of Branding
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Global Crossing
Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html
PR Communications Analysis
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