Bruening, Michael. "Effective Public Relations Builds Business" Retrieved from http://management.georgesmay.com/3.htm Accessed on 12/12/2004
Public Relations
Kaplan, T. (November, 2003). The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson. Retrieved on July 12, 2003 from the World Wide Web from http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html
Public Relations in Action
Lindenmann, W. K. (1997). Guidelines and Standards For Measuring and Evaluating PR Effectiveness, Institute for Public Relations, Gainesville, FL.
Public Relations Evaluations
Kaplan, T. (November, 2003). The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson. Retrieved on July 12, 2003 from the World Wide Web from [2]http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html
Public Relations
Cohen, Steven and Eimicke, William. The New Effective Public Manager. San Francisco: Jossey-Bass Publishers, 1995.
Learning Organization and Cultural Change
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