Piercy, N. (1998), "Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process", Academy of Marketing Science Journal, Vol. 26 No. 3, pp. 222-36.
Marketing to Seniors
Fenton, William N., and Gertrude Prokosch Kurath. The Iroquois Eagle Dance: An Offshoot of the Calumet Dance . Washington, DC: United States Government Printing Office, 1953.
Art in Non-Western Society
Jobes, Gertrude "Dictionary of Mythology Folklore and Symbols" The Scarecrow Press, Inc. New York. 1962
Steven Spielberg's “Indian Jones: Raiders of the Lost Ark†(1981)
Himmelfarb, Gertrude. John Stuart Mill, On Liberty; Penguin Classics Pbk. ed. - July 1982.
Social Intellect
Thurow, L. (1987). A Weakness in Process Technology. Science, December, 1659-1663.
Technology: Is It Moving Too Fast?
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