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Marketing Avon in China
A discussion on Avon's marketing and launch in the Chinese market. — 1,410 words; 4 sources; APA
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Mattel's Product Recall
This paper explores how marketing research can help solve Mattel's marketing challenges. — 1,576 words; 5 sources; APA
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E-Commerce Strategies
This paper is a dissertation based on actual phone interviews and surveys for an e-business strategy for Waseta International Trading Company in China's nutrition industry. — 11,360 words; 34 sources; APA
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Nike and the Chinese Market
A business research proposal to examine Chinese perception of the company, Nike. — 759 words; 1 sources; MLA
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Research Papers
An examination of research methods and designs used for a specific article on inhibitors of proteasome dipetidyl boronic acids. — 900 words; 1 sources;
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Sources list for RESEARCH PAPERS CHINA BRANDING MARKETING
  
 
James, D. (2002, February 18). Skoda is Taken from Trash to Treasure: TV Campaign Boosts Car's Brand Mileage. Marketing News. Chicago. Vol. 36: 4, p. 4+. Retrieved Nov. 2, 2004: http://college.hmco.com/business/gillespie/global_marketing/1e/students/readi
Skoda

Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)

Solomon, M. (2003). Conquering Consumerspace: Marketing Strategies for a Branded World. NY: AMACOM Books.
The Tweenager Youth Market

Wells, Melanie. "Sporting an Ad Blitz--Marketers Tie Brand Names to Major Events." USA Today, December 8, 1995.
Ambush Marketing

Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI (2004)Insight Driven Marketing -Accenture Research Report [Online located at: http://www.marketingpilot.com/downloads/White_Papers_&_Reviews/AccentureReport.pdf]
Strategic Management Analysis