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Erdos P. L. and Ferber R. 1974, 'Data collection methods: Mail surveys', in Handbook of marketing research, McGraw-Hill, New York. p.102.
Survey Methods for Educational Research
Cooper, Lee G.; Baron, Penny; Levy, Wayne; Swisher, Michael; Gogos, Paris. (1999). PromoCast: a new forecasting method for promotion planning. Marketing Science, Summer v18 i3 p301(16) Retrieved on August 16, 2004 from UOP Library, Infotrac Database.
Forecasting Methods
Levine, A, (2001). The five research methods. Research Methods in Social and Natural Sciences. Retrieved October 29, 2004 from Maricopa Center for Learning and Instruction. Web site: http://www.mcli.dist.maricopa.edu/proj/res_meth/login.html.
Research Designs
Flage D.E., Bonnen C.A., "Descartes and Method: The Search for a Method in the Meditations", Routledge, 1999
Rene Descartes
Biner P.M. & Kidd, H.J. 1994, 'The interactive effects of monetary incentive justification and questionnaire length on mail survey response rates', Psychology and Marketing, Sept/Oct., pp. 483-492.
Survey Methods for Educational Research
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