Zeithaml, A, Pasuraman, A., Berry, L. (1990). Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: The Free Press Division of Macmillan, Inc.\001
Customer Retention
Zeithaml, A, Pasuraman, A., Berry, L. (1990). Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: The Free Press Division of Macmillan, Inc.\001
Consumer Psychology and Marketing Performance
Crosby, Leon B., Raffaele Devito and J. Michael Pearson. Manage Your Customers' Perception of Quality. Review of Business, 24(1):18.
Library Services Performance
Zeithaml, Valarie A., A. Parasuraman, and Leonard L. Berry. Delivering Quality Service: Balancing Customer Perceptions and Expectations. New York: Free Press, 1990.
Library Services Performance
Zimmerman, R., Steinmann, L., & Schueler, V. (1996, October). Designing Customer Surveys that Work. Quality Digest. Retrieved April 1, 2003 from the World Wide Web: http://www.qualitydigest.com/oct96/surveys.html.
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