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	3	Sources list for REPOSITIONING PUMA
	Schuler, R. S. (1990). Repositioning the Human Resource Function: Transformation or Demise. Academy of Management Executive, 4(3): 49-60. Taken from: Jill Conner, Dave Ulrich. (1996). Human resource roles: creating value, not rhetoric. Human Resource Plan The Importance of Human Resource Puma, Mike (2005). Not the size of the dog in the fight. Retrieved November 17, 2005, from [4]http://espn.go.com/classic/biography/s/Alzado_Lyle.html Performance Enhancing Drugs in Sports Sally Sommer. Prophets in Pumas: When Hip Hop Broke Out. Dance Magazine. Volume: 78. Issue: 7. July 2004. Street Dance and Hip Hop Van Tulder, and Ans Kolk. "Multinationality and Corporate Ethics: Codes of Conduct in the Sporting Goods Industry." Journal of International Business. 32, 2 (2001), 267-283. Puma AG Wilson, Brian and Robert Sparks. "'It's Gotta Be the Shoes': Youth, Race, and Sneaker Commercials." Sociology of Sport Journal, 13(4). (1996). Puma AG