Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction
Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce
Batterley, R., 4 October 2002, Unlocking the secrets of relationship marketing. www.bandt.com.au/news/88/0c011588.asp (Richard Batterley is regional strategy and planning director, Carlson Marketing Group)
Relationship Marketing
Niscioli, P. 16th July, 2003, Case Study - A Para//el Experience, Communications Coordinator, parallelo, Adelaide, South Australia. Trevella, P. 2003, Relationship Marketing - Life in the Trenches, Marketing Coordinator, Royal New Zealand Ballet.
Relationship Marketing
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