Cottrell, Tom; Sick, Gordon (2002), "Real options and follower strategies: The loss of real option value to first-mover advantage". The Engineering Economist; Volume 47 Issue 3, pp. 232-263
First-Mover Advantage in the On-Line Industry
Walters, Chris; Giles, Tim. "Using real options in strategic decision making" Economics Spring 2000 Retrieved from http://mba.tuck.dartmouth.edu/paradigm/spring2000/articles/walters-decision_making.html Accessed on 19 May, 2004
Real Option Valuation
Schmidt, Jens. "Real Options and Strategic Decision-Making" Retrieved from http://www.tuta.hut.fi/studies/Courses_and_schedule s/Isib/TU-91.167/Old_seminar_papers/Schmidt_Jens.pdf Schmidt, Jens. "Real Options and Strategic Decision-Making" Retrieved from http://www.tuta.hut.fi/studies/Courses_and_schedule s/Isib/TU-91.167/Old_seminar_papers/Schmidt_Jens.pdf Accessed on 19 May, 2004
Real Option Valuation
Peter Coy, 1999. Exploiting Uncertainty (The ''real-options'' revolution in decision-making). http://www.businessweek.com/1999/99_23/b3632141.htm (16 April. 2004)
Uncertainty Management
Rogers, Micheal J. "Risk Management in Real Options Based Pharamcuetical Portfolio
Pfizer, Inc. and the Pharmaceutical Industry
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