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RE BRANDING Definition by WordNet
  
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Brand Health Audit Exercise
This paper discusses a brand health audit exercise of the Research in Motion (RIM) brand. — 1,935 words; 2 sources; MLA
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BMW AG
A look at BMW's re-branding marketing campaign. — 1,250 words; MLA
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The Product Life Cycle of the Walkman
An analysis of the product life cycle of the Sony Walkman and Sony's decision to re-launch the Walkman as an MP3. — 839 words; 3 sources; MLA
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Shoppers Drug Mart
A look at Shoppers Drug Mart's re-development of its store design and expansion of its retail outlets. — 2,000 words; 8 sources; MLA
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BMW: A Case Study
A case study of BMW; their successes and strategic options. — 880 words; 1 sources; MLA
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Sources list for RE BRANDING
  
 
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding