Mascola, M. (1989) Ray Kroc. Vero Beach, Fl: Rourke Enterprises.
Business Strategy of Ray Kroc
Drama Performed vs. Drama Read, controversy # 4, 1998. [1]http://faculty.goucher.edu/eng211/controversy_4fgg.htm
Sophocles’s “Oedipus, the Kingâ€
Kroc, R. & Anderson, Robert. (1990) "Grinding It Out: The Making of McDonald's." Saint Martin's Press.
Business Strategy of Ray Kroc
McDonald's Corporation (1996) Byron Preiss Visual Publications, Inc. and Forbes Inc.http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html
Business Strategy of Ray Kroc
Akhter, Syed H. "Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy." Journal of International Business Studies. September 22 1994.
The Nestle Baby Formula Controversy
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