Mascola, M. (1989) Ray Kroc. Vero Beach, Fl: Rourke Enterprises.
Business Strategy of Ray Kroc
McDonald's Corporation (1996) Byron Preiss Visual Publications, Inc. and Forbes Inc.http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html
Business Strategy of Ray Kroc
Kroc, R. & Anderson, Robert. (1990) "Grinding It Out: The Making of McDonald's." Saint Martin's Press.
Business Strategy of Ray Kroc
McDonalds.com Web site (2005). Corporate Profile. Retrieved Oct 17, 2005, at [4]http://www.mcdonalds.com/corp/invest/pub/2005_fact_sheet.html
Project Implementation at McDonalds
Gerlin, Andrea (September 1, 1994) McDonalds Lawsuit. Retrieved November 17, 2005, from [2]www.vanfirm.com/mcdonalds-coffee-lawsuit.html.
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