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Internet Advertising
Shows the advantages of advertising on the Internet. — 1,322 words; 12 sources; MLA
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Sources list for RADIO ADVERTISING BUREAU

Radio and American Culture
This paper explores the radio's impact upon American popular culture from the 1920s through the 1950s. — 2,525 words; 9 sources; MLA
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The Impact of Humor in Radio Advertising
The objective of this study is to find out if the use of humor in radio advertising aids the listener in comprehension and recall. — 1,715 words; 7 sources;
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Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising

Otnes, Cele & Linda M. Scott. "Something Old, Something New: Exploring the Interaction between Ritual and Advertising." Journal of Advertising, 25.1, 1996. Accessed at www.questia.com.
Diamond Advertising and Civil Strife

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