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Advertising and Promotion in Consumer Markets
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday. — 2,521 words; 20 sources; MLA
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Targeting the African-, Hispanic-, and the Asian-American Consumers
This paper looks at the ways in which companies can branch out their consumer marketing. — 1,522 words; 9 sources; MLA
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The European Cereal Market
An analysis of three cereal types (staple, healthy, and children's) with regard to the European consumer. — 4,423 words; 5 sources; MLA
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The Americans with Disabilities Act Questions and Answers. Consumer Law Page. (n.d.). Retrieved April 18, 2005 from http://consumerlawpage.com/brochure/disab.shtml.
Employment Law

McDonnell, Sharon, *A Question of Knowing Your Market? / Riddler Site On Internet Proves a Marketing Boon to Sponsors.* Newsday, 12/24/1995.
Internet Marketing

Consumers Union questions vague promises in proposed bank mega-mergers (1998, April 14), Business Wire, retrieved August 21, 2004 from http://www.consumersunion.org/finance/mrgwc498.htm.
Mergers

McDonnell, Sharon, *A Question of Knowing Your Market? / Riddler Site On Internet Proves a Marketing Boon to Sponsors.* Newsday, 12/24/1995.
A Review of the Computer Industry

Gordon, K. Evolution theory: your customer's tastes are always changing. Question is, Are your marketing efforts doing the same? Entrepreneur, 1 January 2003.
Marketing Communications

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