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Wisniewski, M. (2002). Quantitative Methods for Decision Makers (3rd edition), London: Pitman.
Pricing Analysis Modeling

Hammersley, M (1998). The relationship between qualitative and quantitative research: Paradigm loyalty versus methodological eclecticism. In Richard, J.T.E. (Ed.) Handbook of qualitative research methods for psychological and the social sciences. BPS Book
Choosing a Paradigm

Scholz, Ronald W., and Olaf Tietje. "Embedded Case Study Methods: Integrating Quantitative and Qualitative Knowledge." Canadian Journal of Urban Research 12.2 (2003): 365+. Questia. 3 Apr. 2005 <http://www.questia.com/>.
Research Approaches in Education

Neuman. 1994, Social research methods: Qualitative and quantitative approaches, Allyn and Bacon, New York.
Survey Methods for Educational Research

Newman, W.L. (1999). Social research methods: Qualitative and quantitative approaches. New York: Allyn & Bacon.
Quantitative Methodology