1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case
National Center for Chronic Disease Prevention and Health Promotion. (2004). Tobacco information and health promotion source. Retrieved April 10, 2004, from http://www.cdc.gov/tobacco
Counseling
Supply Chain Management. (2004). Purchasing Services Glossary. Available: http://www. umich.edu/~purch/purch/glossary.html.
Business-to-Business Promotion Management
Agrawal, M. K. & Pak, M. H. (2001). Getting Smart about Supply Chain Management. The McKinsey Quarterly, 22.
Business-to-Business Promotion Management
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