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Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996)."Translating Values Into Product Wants." Journal of Advertising Research. Vol. 36.
Brand Identity Standards
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Selling Beer to Argentina
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Local Internet Services (ISP) Business
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.
On-Line Analyst, Inc.
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating Values Into Product Wants." Journal of Advertising Research Vol. 36 (1996).
Domino’s Pizza
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