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Papers Available for Product Placement Research |
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Sources list for PRODUCT PLACEMENT RESEARCH |
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Govani, S. (1999). Product Placement in Movies: Is it Really So Bad? Christian Science Publishing Society. Accessed April 28, 2004, at: http://www.csmonitor.com/durable/1999/02/10/p11s1.htm
Product Placement
Moser, H. R., Bryant, L. and Sylvester, K. Product Placement as a Marketing Tool in Film and Television. 08 April 2004. www.nssa.us/nssajrnl/22-1/pdf/12.pdf
Product Placement in Films
Commercial Alert. Product Placement overview. 08 April 2004. http://www.commercialalert.org/index.php/category_id/1/subcategory_id/79/article_id/19
Product Placement in Films
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
Turcotte, S. (1995). Gimme a Bud! The Feature Film Product Placement Industry: Benefits to Corporate America. Accessed April 28, 2004, at: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement
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