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Govani, S. (1999). Product Placement in Movies: Is it Really So Bad? Christian Science Publishing Society. Accessed April 28, 2004, at: http://www.csmonitor.com/durable/1999/02/10/p11s1.htm
Product Placement
Turcotte, Samuel Article Title: "Benefits to Corporate America" From "Gimme A Bud! The Feature Film Product Placement Industry, The University of Texas at Austin, 1995. URL: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement in Movies or Television
Neer, Katherine. How Product Placement Works. How Stuff Works. 08 April 2004. http://entertainment.howstuffworks.com/product-placement1.htm
Product Placement in Films
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
Turcotte, S. (1995). Gimme a Bud! The Feature Film Product Placement Industry: Benefits to Corporate America. Accessed April 28, 2004, at: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement
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