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or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts

Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand

Thompson, Arthur A. "Krispy Kreme Doughnuts, Inc." Strategic Management: Concepts and Cases. 19th Ed. Editor. Place: The McGraw-Hill Corporation, 2002. C-280 - C-295.
Krispy Kreme Doughnuts

"What Else is Hot Now at Krispy Kreme?" PC Magazine 23 (6) 6 Apr. 2004: p. 66. Academic Search Premier. EBSCOHost. University of Phoenix, Phoenix, AZ. June 28, 2005 <http://www.epnet.com>.
Krispy Kreme Doughnuts

Krispy Kreme Doughnuts (KKD). 28 Jun 2005. AOL Personal Finance. June 28, 2005 <http://aolsvc.pf.aol.com/us/quotes/quotesandnews?sym=kkd&exch=>.
Krispy Kreme Doughnuts