| |
Holmberg, I. & Akerblom, S. (2003). The Production of Outstanding Leadership - An Analysis of Leadership Images Expressed in Swedish Media. Retrieved June7, 2005 from http://www.hhs.se/NR/rdonlyres/9F54A323-4BD3-4BE9-B4F4-2C72CF1DC3A7/0/production_of_lead
Entrepreneurial Leadership Styles
"Starbucks: To Drink or Not to Drink." Summer 2002. Whole Earth. Page Number: 15. Starbucks. http://www.cdf.org/cdf/atissue/vol1_1/starbucks/starbucks.html
Starbucks' Coffee Shops
Starbucks.com. (2004). Starbucks.com. Retrieved on November 6, 2004, from http://www.starbucks.com/default.asp?cookie%5Ftest=1
Data Management
Gehlar, M., Regmi, A., Stefanou, S., Zoumas, B. 2005, 'Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets,' Available at: http://www.ifama.org/conferences/2005Conference/Papers&Discussions/1131_Paper_Final.pdf.
Internationalization of Branding
Ik-jae, Choi. Starbucks here tops Starbucks there: Team from Japan advised to do more image marketing. JoongAng Daily Business Finance, 2003.07.09. 11 November 2004. http://joongangdaily.joins.com/200307/09/200307090144442509900090509051.html
Starbucks' Challenges
|
|