| |
Wolfe, Kent. "Understanding the consumers purchasing decision process." College of agricultural and environmental sciences. 2004. University of Georgia. <http://www.agecon.uga.edu/~caed/consumerpreferences.pdf>
The Consumer Purchase Decision Process
Walsh, Gianfranco, Vincent-Wayne Mitchell, and Thorsten Hennig-Thurau. "German Consumer Decision-Making Styles." Journal of Consumer Affairs 35.1 (2001): 73. Questia. 1 Nov. 2003 <http://www.questia.com/>.
Cross Cultural Differences in Creative Advertising
Greenleaf, E. & Lehmann, D. 1995, 'Reasons for Substantial Delay in Consumer Decision Making,' Journal of Consumer Research, vol. 22, pp. 186-199.
Internationalization of Branding
Chang, Y. (2001) Theories of persuasive communication and consumer decision-making. Nonverbal communication. Retrieved July 19, 2005, from http://ciadvertising.org/student_account/fall_01/ad v382j/utamychang/1st_assignment/Preface_content.htm
Stereotypes and Racism
O'Guinn, Thomas C., Shrum, L. J., & Wyer, Robert S. Jr. (1998). The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological process. Journal of Consumer Research, 24, 447-459.
Reality TV
|
|