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PROACTIVE PUBLIC RELATIONS PLANNING Definition by WordNet

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Sources list for PROACTIVE PUBLIC RELATIONS PLANNING

Austin, E.W. & Pinkleton, B.E. (2000). Strategic Public Relations Management: Planning and Managing Effective Communication Programs." Mahwah: Lawrence Erlbaum Associates
Event Marketing and Publicity

Emma Daugherty. Strategic Planning in Public Relations: A Matrix That Ensures Tactical Soundness. Public Relations Quarterly, Vol. 48, 2003
The Mission Statement

Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations

PRSA. (2004) The public relations profession: about public relations. Public Relations Society of America. Retrieved on September 29, 2004 from http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations

Mintzberg, H. (1994). The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners. New York: Free Press.
YMCA

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PROACTIVE PUBLIC RELATIONS PLANNING essays

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