Grube, J.W., Treno, A.J., &Waiters, E.D. (2001, winter). Alcohol advertising and youth: A Focus-group analysis of what young people find so appealing in alcohol advertising
Alcohol Commercials and Teens
Grube, J.W. "Television alcohol portrayals, alcohol advertising and alcohol expectancies among children and adolescents." Effects of the Mass Media on the Use and Abuse of Alcohol. (S.E. Martin and P. Mail). Bethesda: National Institute on Alcohol Abuse a
The Influence of the Media
Proctor, Dwayne C.B. "Media, Product Differences and Seasonality in Alcohol Advertising in 1997." Journal of Studies on Alcohol. 11/1/2000; Pp.
Alcohol and Cigarette Advertising
Saffer, H. (2002). Alcohol advertising and youth. Journal of Studies on Alcohol, 63(2), 173.
Attitudes toward Alcohol Use
Frydlewicz, Robert A. Youth See More Alcohol Advertising than Adults. Retrieved from http://camy.org/research/mag0902/ Accessed on 18 July, 2004
The Cost of Advertising
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