| |
Hoch, Stephen J. (1996), "How Should National Brands Think About Private Labels?" Sloan Management Review, Winter, 89-102.
Internationalization of Branding
Richardson, P., Jain, A., Dick, A. 1996, 'The Influence of Store Aesthetics on Evaluation of Private Label Brands,' The Journal of Product and Brand Management, vol. 5, no. 1, pp. 19-27.
Internationalization of Branding
Genuario, L. (2004) "Pharmaceutical labeling: driven mainly by brand protection concerns and regulations, pharmaceutical labels are becoming ever more sophisticated." Label & Narrow Web. 9(6), 54-59.
Pharmaceutical Counterfeiting
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Corkery, Jennifer. "Public Safety Goes Private: Demand for Private Security Professionals .Skyrockets." JobJournal.com. 17 Feb. 2002. 17 Dec. 2004. < http://www.jobjournal.com/article_full_text.asp?artid=432 >
The Private Security Industry
|
|