Power Gender Advertising essays

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	1	POWER GENDER ADVERTISING Definition by WordNet
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Advertising
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising. — 1,800 words; 5 sources;
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Media, Advertising, Representation, and Stereotypes
An analysis of the representation of gender, race, sexual orientation and age in today's TV programs and advertising. — 1,250 words; 3 sources; MLA
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Representations of Women in Advertising
Argues that contemporary mass media unfairly emphasizes the importance of the "male gaze". — 900 words; 5 sources;
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A Taxonomy of Power and Power-Compliance Gaining Strategies
A discussion of the classification system defined by researchers French and Raven in 1959. — 2,730 words; 9 sources; MLA
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Exploring Gender Differences and Attitudes Toward Television Violence
This paper examines research supporting the hypothesis that boys an girls have different attitudes and reactions toward television violence. — 3,330 words; 18 sources;
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	3	Sources list for POWER GENDER ADVERTISING
	Wolin, Lori D. "Gender issues in advertising - an oversight synthesis of research: 1970-2002." Journal of Advertising Research. 3/1/2003. Retrieved July 23 2005 from HighBeam Research Library Web site. Sexuality in Advertising Lori W. Gender Issues In Advertising--An Oversight Synthesis Of Research: 1970-2002. Journal Of Advertising Research. 1 Mar. 2003. Global Marketing Differences Barthel, Diane. Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press, 1989. Women's Role in Society Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics