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Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
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BMW
Sitkin, S. Pablo, A. (1999). The Neglected Importance of Leadership in Mergers and Acquisitions Mergers and acquisitions: Managing culture and human resources. Stanford University Press.
Mergers and Acquisitions
"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola
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