"Soft Drinks Dominate Take-Home Beverage Business." Beverage Digest, January 22, 1997.
The US Soft Drink Industry
Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry
World of Information Report (2004) `The Market for Soft drinks in Thailand' Retrieved from http://worldofinformation.safeshopper.com/39/1238.htm?547 Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.
Michael Porter: what is strategy? (Competitive strategy analysis). 2002. Thinkers.
Competitive Strategy
Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, (The Free Press: 1980)
Porter's Five Forces
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