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Sundaram, D.S. EXPLORING THE RELATIONSHIPS AMONG ORGANIZATIONAL CULTURE, CUSTOMER SATISFACTION, AND PERFORMANCE. Retrieved December 25, 2004, from Mississippi State University. Web site: [2]http://marketing.byu.edu/htmlpages/ccrs/proceedings99/webster.htm
Cultural Values and Personal Ethics
Glanz, B. A. (1994). Building customer loyalty: How you can keep customers returning. New York, New York: Irwin Professional Publishing.
Customer Service
Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China
Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry
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