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PERSUASION IN MARKETING Definition by WordNet

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Sources list for PERSUASION IN MARKETING

Rosenberg, B., Reid,K. Lanstein, R. (1985) "Persuasive Evidence of Market Inefficiency" Journal of portfolio management 11, no.3
Efficient Market Hypothesis

John Maynard Keynes, "The End of Laissez-Faire," Essays in Persuasion (New York: Norton, 1963 [1931])
Economic Theories

McGarty, C., Haslam, S. A., Hutchinson, K. J. & Turner (1994). The effects of salient group memberships on persuasion. Small Group Research. 25, 267-293.
Ethnic Police Officers

4 Anthony Pratkanis and Elliot Aronson, Age of Propaganda: The Everyday Use and Abuse of Persuasion (New York: W.H. Freeman, 1991) 146-147.
"Axis of Evil" Speech

Rhodes, Anthony Richard Ewart. Propaganda: The Art of Persuasion in World War II. New York: Chelsea House Publishing, 1983, 27
American Propaganda during World War II

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PERSUASION IN MARKETING essays

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