Bowles, Nigel - The White House and Capitol Hill: The Politics of Presidential Persuasion, 1987.
The American Presidency
Austen, Jane. Persuasion. New York: Oxford University Press Inc.. 2004
The Power of Love
Rhodes, Anthony Richard Ewart. Propaganda: The Art of Persuasion in World War II. New York: Chelsea House Publishing, 1983, 27
American Propaganda during World War II
Marietta, Morgan and Perlman, Mark. "The Uses of Authority in Economics: Shared Intellectual Frameworks as the Foundation of Personal Persuasion." The American Journal of Economics and Sociology, (2000): April, 151-173.
"Cross of Gold"
Reichert, Tom et al (2001) The effects of sexual social marketing appeals on cognitive processing and persuasion. Journal of Advertising, 30 (1), p. 13.
Marketing to Gay Consumers
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