Personal Selling Strategies essays

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	1	PERSONAL SELLING STRATEGIES Definition by WordNet
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Personal Computers
An illustration of how the life cycle of a product influences the marketing mix of personal computers. — 1,183 words; 6 sources; APA
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A Promotional Campaign
This paper details the steps and strategies involved in creating a successful promotional campaign. — 1,234 words; 4 sources; APA
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Marketing Starbucks
This paper is a marketing plan for Starbucks Corporation in the specialty coffee industry. — 1,700 words; 1 sources; MLA
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International Marketing to Argentina
This paper is a country and industry market analysis representing a marketing consultant's view for advising Polaris Bottling Co. (PBC) of Indianapolis, which bottles 'non-carbonated', 'all natural' drinks, on the potential of selling them in Argentina. — 1,765 words; 4 sources; APA
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"The Dark Side Coffee Shop"
A detailed business plan involving the establishment of a coffee shop aimed at attracting students. — 4,950 words; 6 sources; MLA
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	3	Sources list for PERSONAL SELLING STRATEGIES
	Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3 Personal Selling Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229 Personal Selling McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311 Personal Selling Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001 Consumer Psychology and Marketing Performance Williams, K., Spiro, R., and Fine, L. (1990). The Customer-Salesperson Dyad: An Interaction Communication Model and Review, Journal of Personal Selling and Sales Management, 10(3), 29-43.\001 Customer Retention