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PERSONAL SELLING AND PROMOTION Definition by WordNet
  
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Papers Available for Personal Selling And Promotion
  
 
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Selling American Used Cars in Saudi Arabia
A research report looking at the advisability of selling American used cars in Saudi Arabia — 9,025 words; 24 sources; APA
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A Promotional Campaign
This paper details the steps and strategies involved in creating a successful promotional campaign. — 1,234 words; 4 sources; APA
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Integrated Marketing
A discussion on how to create an effective marketing campaign for services. — 2,500 words; 3 sources; APA
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International Marketing to Argentina
This paper is a country and industry market analysis representing a marketing consultant's view for advising Polaris Bottling Co. (PBC) of Indianapolis, which bottles 'non-carbonated', 'all natural' drinks, on the potential of selling them in Argentina. — 1,765 words; 4 sources; APA
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Marketing e-Health Services
This paper discusses the marketing of health services, particularly men's health products and, notably, "generic Viagra" on the Internet. — 1,985 words; 7 sources; MLA
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Sources list for PERSONAL SELLING AND PROMOTION
  
 
Wood, W. (1994), `Reinventing The Sales force', Journal Of Personal Selling and Sales Management, Volume 21, Number 3
Personal Selling

Sallee, A. and Flaherty, K. (2003), `Enhancing Salesperson Trust: An Examination Of Managerial Values, Empowerment and The Moderating Influence Of SBU Strategy', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 229
Personal Selling

McFarland, R.G. (2003), `Crisis Of Conscience: The use Of Coercive Sales Tactics and Resultant Felt Stress In The Salesperson', Journal Of Personal Selling and Sales Management, Volume 23, Number 4, pp. 311
Personal Selling

Stevens, C.D., & Macintosh, G.(2003) Personality and attractiveness of activities within sales jobs. Journal of Personal Selling & Sales Management (23)1: 23-36.
Humanistic and Interactionist Theories of Psychology

Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
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