Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Berg, Steve. "Military's move to mix sexes gets mixed results; Sex scandals raise questions about coed training, gender equity and the mission of the armed services." Star Tribune. 11/24/1996.
Co-Ed Military Training
Odi.org.uk 2006. The Marketing Mix Retrieved May 15, 2006 from http://www.odi.org.uk/Rapid/Tools/Toolkits/Policy_Impact/Marketing_mix.html
Marketing Mix
"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola
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