MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
McNeill, David "When Jesus Walked in Japan" The Independent - UK 12-16-04 Destinations India, Places in India: Society and Culture of India http://www.destinationsindia.com/india/society-culture.html
Contemporary Culture
McNeill, David "When Jesus Walked in Japan" The Independent - UK 12-16-04 Destinations India, Places in India: Society and Culture of India http://www.destinationsindia.com/india/society-culture.html
Contemporary Culture
"India Is An Important Market For IBM And The Company Has Been Making Significant Investments From Time To Time," IBM India Limited - A Profile, IBM India, IBM Corp., 3 January 2004. URL: http://www.ibm.com/in/ibm/IBM_India_backgrounder_Jan03.pdf.
Outsourcing in the IT Industry
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