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or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts

Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand

Thompson, Arthur A. "Krispy Kreme Doughnuts, Inc." Strategic Management: Concepts and Cases. 19th Ed. Editor. Place: The McGraw-Hill Corporation, 2002. C-280 - C-295.
Krispy Kreme Doughnuts

"Annual Report." (2004) Krispy Kreme Investor Website. Retrieved 17 Jan 2005 at [6]http://media.corporate ir.net/media_files/irol/12/120929/FileUpload/2004KK_FinSec_ar.pdf
Krispy Kreme, Inc.

Limbach, Dan. "Has Krispy Kreme Peaked?" In Time, Inc. June 17, 2003
Krispy Kreme Corporation