S. Rivard. *Information Technology: the productivity paradox to the Icarus paradox.* MIS Quarterly, September 1, 1998.
Outsourcing
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
Abraham, R. (1999). The Impact of Emotional Dissonance on Organizational Commitment and Intention to Turnover. Journal of Psychology, 133(4), 441.
Funeral Industry
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Joan\001Gene-Badia; Labour's health policy is having paradoxical effect in Iberian countries; BMJ 1999; 318:466 (13\001February)
The British Healthcare Labor Market
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