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Sources list for PAPERS ON MARKETING PLAN

Osland, G. E., Taylor, C. R. and Zou, S. Z. (2001) Selecting International Modes of Entry and Expansion. Marketing Intelligence and Planning. Vol 19, No 3, p153 - p161
International Strategic Marketing

Dibb, S. and Simkin, L. (1997), "Marketing and market planning: still barriers to overcome", EMAC Conference Proceedings, Warwick.
Marketing to Seniors

Rafiq, M. and Ahmed, P. K. (1995.) Using the 7P's as a Generic Marketing Mix. Marketing Intelligence and Planning. Vol 13, No 9, p4 - p15
International Strategic Marketing

Business Resource Software, Inc. (BRS) (2004). Market Plan. Retrieved from the Internet at: http://www.businessplans.org/Market.html.
Marketing Strategy of Wal-Mart Retail Chain

Simkin, L. (2000), "Delivering effective marketing planning", Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.
Marketing to Seniors

 

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