Berry, J. 1993, 'Brand value isn't about stocks, it's sales and profits,' Brandweek, vol. 34, pp. 14.
Internationalization of Branding
Troy, Mike. "Soft Sales Hold Stock Back, but Not Growth Plans." 26 Jan 2004. DSN Retailing Today. 1 Apr 2004 <http://www.findarticles.com/cf_0/m0FNP/2_43/112792491/p1/article.jhtml>.
Wal-Mart Case Study
Reuters.com. (2004). Full Company Overview for ROST. Retrieved April 15, 2004, from Yahoo Investors Web site: http://yahoo.investor.reuters.com/FullDesc.aspx?target=/st ocks/quickinfo/companyprofile/fulldescription&ticker=ROST. Reuters.com. (2004). Full Company Overview for ROST. Retrieved April 15, 2004, from Yahoo Investors Web site: http://yahoo.investor.reuters.com/FullDesc.aspx?target=/st ocks/quickinfo/companyprofile/fulldescription&ticker=ROST.
"Ross Dress for Less" Management
FC Full Description. (2003) Multex Investor. Retrieved January 4, 2003 from;http://yahoo.investor.reuters.com/FullDesc.aspx?target =/stocks/quickinfo/companyprofile/fulldescription&ticker=FC FC Full Description. (2003) Multex Investor. Retrieved January 4, 2003 from;http://yahoo.investor.reuters.com/FullDesc.aspx?target =/stocks/quickinfo/companyprofile/fulldescription&ticker=FC
Time Management
Full Company Description. Reuters. 20 March 2005 http://www.investor.reuters.com/FullDesc.aspx?target=/st ocks/quickinfo/companyprofile/fulldescription&ticker=DELL Full Company Description. Reuters. 20 March 2005 http://www.investor.reuters.com/FullDesc.aspx?target=/st ocks/quickinfo/companyprofile/fulldescription&ticker=DELL
Dell Inc.
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