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Sources list for ORGANIZATIONAL BENEFITS OF INTERNAL MARKETING

Keller, Scott B. "Internal Relationship Marketing: A Key to Enhanced Supply Chain Relationships." International Journal of Physical Distribution & Logistics Management. 32.8 (2002): pg. 649, 20 pgs.
Compensation and Benefits in the IT Industry

Cosset J, Suret J, "Political risk and the Benefits of International Portfolio Diversification", Journal of International Business Studies, (Second Quarter 1995)
Risk Indices

Holmes, C. (2004, April). "Brand Benefits - Cause Related Marketing." Business in the Community. Available: http://www.bitc.org.uk/resources/research/research_publications/brand_benefits.html
Cause-Related Marketing

Hutt, M.D. and Speh, T.W. (2004), Business Marketing Management - A strategic view of industrial and organizational markets (8^th edition), Thomson/South Western
Orix Fleet Services Australia

Boom, B. H. and Bitner, M. J. (1980): "Marketing Strategies and Organizational Structures For Service Firms" Washington State University, School of Business and Economics
A New Approach to Marketing

 

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ORGANIZATIONAL BENEFITS OF INTERNAL MARKETING essays

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