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Operant and Classical Conditioning. (2004). Retrieved November 22, 2004, from http://www.Alleydog.com/glossary/definition.cfm?term=Classical%20Conditioning
Topics in Psychology
Cocks, R. (a2004, February) Classical conditioning. (Learning theories part 1). Psychology Review, 10.3, 2(5).
Extinguishing Undesired Habits
Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance
"Operant Conditioning: Overview of BF Skinner." (2004) 10 Dec 2004 http://tip.psychology.org/skinner.html
Free Will
Staddon, J., & Cerutti, D. (2003). Operant Conditioning. 115+. Retrieved July 11, 2004, from Questia database, http://www.questia.com.
Behavior Management and Reading Skills
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