Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Anon., 2001. New Partnership Seeks to Bring Metrics to Online Branding. Electronic Advertising & Marketplace Report. 15 (3), 4.
Online Brand Building and Management
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984
Global Advertising Agencies
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