Wright, Malcolm and Esslemont, Don. "The Logical Limitations of Target Marketing" Marketing Bulletin, 1994, 5, 13-20
Marketing Management
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including OLYMPICS MARKETING NBC 2004 TARGET MARKET essays. It was specifically designed so that
users could obtain this OLYMPICS MARKETING NBC 2004 TARGET MARKET essays information easily and quickly and see it displayed all on one page.
You can find here OLYMPICS MARKETING NBC 2004 TARGET MARKET essay definition, OLYMPICS MARKETING NBC 2004 TARGET MARKET essays sources and also links to essays on OLYMPICS MARKETING NBC 2004 TARGET MARKET.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|
