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Papers Available for Old Navys Marketing Segmentation |
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Sources list for OLD NAVYS MARKETING SEGMENTATION |
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HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
"Submarine Development: A Short History" (2 July, 2001) Department of the Navy-Navy Historical Center. Retrieved from [4]http://www.history.navy.mil/branches/teach/dive/hist1.htm Accessed on February 25, 2005
Submarines and the World Wars
Cross, L. (6/1/1999) Segmentation: when less is more.(market segmentation to generate variable data printing jobs) Graphic Arts Monthly.
Apple's iPod
Navy Training Management and Planning System Web Page, available at: http://www.ntmps.navy.mil/, accessed on: November 16, 2003
The U.S. Navy and Databases
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