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Global Advertising Agencies
Ogilvy, David (1964), Confessions of an Advertising Man, New York: Atheneum. In Leigh, 1994, 19. (1983), Ogilvy on Advertising, New York: Crown.
The Pun: A Linguistic Resource
De Beers Diamonds. (2005) Official website. http://www.debeers.com/
Price Elasticity in Engagement Rings
Beers, David. Just Say Whoa! Mother Jones. Jul/Aug 1991.
Decriminalizing Drugs in America
Zellner, Mike. "Mexican jumping beers." Beverage World; 4/1/1993. Highbeam Research. 19 November 2004 http://www.highbeam.com.
Corona in Europe
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