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	1	ODWALLA Definition by WordNet
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Odwalla Inc. and E.Coli Outbreak
Examines the 1996 E.Coli outbreak through the consumption of Odwalla Inc. juice and the steps taken by the company to reinstate its positive image. — 650 words; 2 sources;
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Crisis Management at Odwalla, Inc.
This paper discusses crisis management by Odwalla, Inc., a natural, unpasteurized fruit juice company, after a fatal outbreak of E. coli O157:H7 in their apple juice. — 1,315 words; 6 sources; APA
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The E-Coli Outbreak
This paper discusses the 1996 outbreak of E-Coli 0157:H7 caused by unpasteurized apple juice. — 1,038 words; 4 sources; MLA
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	3	Sources list for ODWALLA
	Odwalla Inc. (December, 1997). Odwalla Inc., Crisis Management. Retrieved on July 12, 2003 from the World Wide Web from http://www.metapr.com/info/crisis/sa1997_2.html Public Relations in Action Odwalla Inc. (December, 1997). Odwalla Inc., Crisis Management. Retrieved on July 12, 2003 from the World Wide Web from [3]http://www.metapr.com/info/crisis/sa1997_2.html Public Relations