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Odwalla Inc. and E.Coli Outbreak
Examines the 1996 E.Coli outbreak through the consumption of Odwalla Inc. juice and the steps taken by the company to reinstate its positive image. — 650 words; 2 sources;
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New Product Management
This project discusses the area of new product and new service management. It approaches the subject from the vantage point of several perspectives regarding marketing issues relating to examining social forces relating to new product management, ... — 3,000 words; 15 sources;
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Product Pricing in Telephone Industry
An examination of the issues of product pricing in the cellular telephone industry. — 2,925 words; 10 sources;
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Business Plan for Imagined Product
A paper outlining a business plan for VIVID, a skin care product imagined by the writer. — 1,778 words; 5 sources; MLA
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Nike Product Survey
A discussion on introducing a new Nike product to the market. — 900 words; 6 sources;
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Sources list for ODWALLA PRODUCT POSITIONING
  
 
Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Prospective Marketing Plan

Society for human resource management (2001, August). Report finds teams raise productivity, positively affect workers' development. HR Magazine, , . Retrieved April 20, 2002, http://www.shrm.org/hrnews/articles/default.asp?page=bna111501a.htm
Team Building

The need to improve productivity. 2005. Retrieved From http://www.accel-team.com/productivity/productivity_00_need.html Accessed on 12 January, 2005
Business Information Systems

Wilson, Z. Network administrator and computer programmer. Personal consultation. X-10. Products, Always Thinking. Accessed online November 21, 2004 from http://www.alwaysthinking.com/products/products.html
The Technological Environment of the Classroom

ActiveWave. (2004). "Products: RFID Product Datasheet: Standard Reader." Retrieved April 14, 2004: http://www.activewaveinc.com/products_datasht_standardreader.html
RFID and the Car Rental Industry