HOFSTEDE, FRENKEL TER, JAN-BENEDICT E. M. STEENKAMP, and MICHEL WEDEL. "International Market Segmentation Based on Consumer-Product Relations." Journal of Marketing Research 36, 1 (1999): 1-17.
Marketing Challenges
Athreya, B (AAFLI), (1995). Report to Asian American Free Labor Institute on the Conditions in Factories Making Nike Sports Shoes, unpublished, June. (Research done in preparation for doctoral dissertation.)
The Nike Shoe Company
Athreya, B (AAFLI), (1995). Report to Asian American Free Labor Institute on the Conditions in Factories Making Nike Sports Shoes, unpublished, June. (Research done in preparation for doctoral dissertation.)
Labor Practices Within the Nike Corporation
Athreya, B (AAFLI), (1995). Report to Asian American Free Labor Institute on the Conditions in Factories Making Nike Sports Shoes, unpublished, June. (Research done in preparation for doctoral dissertation.)
The Athletic Footwear Industry
Berrigan, John and Carl Finkbeiner: Segmentation Marketing (1992) New York: HarperBusiness
Experimentation in Market Research
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