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NIKE CELEBRITY ENDORSEMENTS Definition by WordNet
  
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Papers Available for Nike Celebrity Endorsements
  
 
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Nike's Marketing Strategy
An analysis of Nike's successful marketing strategy. — 1,234 words; 12 sources; APA
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Nike vs. Adidas
This paper, in the form of a memo, discusses the differing marketing techniques of Nike vs. Adidas. — 2,368 words; 11 sources; MLA
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Nike Sweatshops
A discussion of the accusation that Nike Corporation produces shoes and clothing in foreign sweatshops. — 1,040 words; 6 sources; MLA
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Celebrities and Consumer Behavior
Examines how celebrities and professional athletes influence consumer behavior. — 1,661 words; 4 sources; MLA
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International Business - Analysis of Nike Inc.'s International Strategy
A case study on Nike Corporation's marketing and branding strategies. — 1,858 words; 10 sources; APA
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Sources list for NIKE CELEBRITY ENDORSEMENTS
  
 
KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.
The Economic Impact of Michael Jordan

Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47.
The Atkins Diet vs. the Drug, Xenical

Nike Inc. (1993). Annual Report, Beaverton, Oregon, USA. Nike Inc. (1994). Production Primer. Oregon, USA. Nike Inc. (1996) Nike Establishes Labor Practices Department, 2 October
The Nike Shoe Company

Nike Inc. (1993). Annual Report, Beaverton, Oregon, USA. Nike Inc. (1994). Production Primer. Oregon, USA. Nike Inc. (1996) Nike Establishes Labor Practices Department, 2 October
The Athletic Footwear Industry

Kasky V. Nike: Just the Facts (2004) Reclaim Democracy Website [Online] available at: http://reclaimdemocracy.org/nike/kasky _nike_ justfacts.html
The Nike Corporation